A font inspired with energy, while keeping things light-hearted.
Little Big Brands were in the middle of rebranding Danone's Light+Fit yogurt. The new look is fresh, bold and playful. The ask was to take this new branding direction and develop a font that supported the new look.
The Light+Fit font is inspired by handwriting and drawn with the legibility of a sans serif font. The fonts feature a standard character set and alternate forms all in 3 weights. The new fonts and branding are in use on packaging, social media and advertising.