A bold font, full of life, for a company that is doing things differently.

The Brief

The Unlimited, based in South Africa, is more than an insurance company. They were relaunching their business in a bold way. Joe Public developed a new look that was based on a dynamic logotype, unlimited in its representation.

The Project

The Unlimited Sans font is built from 8 weights, merged into one dynamic font. OpenType Stylistic Sets were programmed to automatically decrease or increase the displayed weights, no matter what text is typed. The result is a bold, dynamic look that is easy to work with.